If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too. The EXIF data provides search engines with additional context and relevant information about your image.
We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections. If your product may be coming back, the simplest and most effective option is to create a dedicated “coming soon” page for each product. All of which means you need to find a solution for all those old and/or out-of-stock product pages. You can’t just delete them because you’ll end up with a ton of 404 errors – and those are bad for SEO.
How do you check on-page SEO?
If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.
- This practice shows users and search engines that your site is active and reliable.
- The goal of SEO is to drive traffic by ranking on relevant search engine results pages.
- However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs).
Internal Linking Best Practices
PageSpeed Insights will provide you with customized recommendations for speeding up your site. You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more. That said, it’s an on-page SEO basic practice to include your target keyword in your URLs. Get a complete list of SEO best practices to boost your website’s ranking in the organic search results. Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta description.
A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. Instead, B2B companies should focus SEO Anomaly on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance. The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest.
That’s why Stellar SEO offers comprehensive custom SEO strategies that allow you to choose the specific services you need most. If an SEO method is approved by search engines to rank their website, it is called a “white hat technique”. If the method is not approved, it is called a “black hat technique”. While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change.